Not your gas-station energy drink
Most energy drinks win on one thing: more caffeine. BUM Energy goes the other direction. Each 12 oz can has 112 mg of natural caffeine from coffee beans — about the same as a strong cup of coffee. Enough to wake you up and get you moving, without the jitters, racing heart, or 3 PM crash that comes with the 300 mg cans.
The second ingredient is the interesting one: 250 mg of Cognizin® citicoline, a clinically studied nootropic that supports focus and mental energy. Citicoline feeds the production of acetylcholine, a neurotransmitter involved in attention and the mind-muscle connection. In plain terms: the caffeine supplies the energy, the Cognizin helps you aim it. Wired and focused beats wired and scattered.
The numbers
112 mg natural caffeine (from coffee bean)
250 mg Cognizin® citicoline for focus
0 g sugar and just 5 calories per can
No artificial colors
Sweetened with sucralose; fits low-carb and calorie-conscious plans
When to drink one
BUM Energy isn't a full pre-workout — there's no pump formula or beta-alanine tingle, and that's the point. It's everyday energy that happens to train well:
Before a workout when you want a lift, not a lightning bolt
Mid-workday when the afternoon slump hits
Before class, practice, or a long drive — anywhere focus matters
If you're caffeine-sensitive, start with half a can, and skip it late in the day if sleep is a priority. And like any caffeinated drink, it's not for kids, and check with your doctor first if you're pregnant, nursing, or have a heart condition.
Find your flavor
Flavors include Cream Soda, Root Beer, Blue Snowcone, Pink Lemonade, Citrus Burst, Orange Sunrise, Piña Colada, and Dr Bum. Grab a single cold can at the juice bar to find your favorite.
Stop by LifeTime Supply Co. at the juice bar and try one before your next session.